Chesterfield-based Holywell Carpets, has been selling and fitting a range of quality carpets for nearly 40 years.

Their store, on St Mary’s Gate, is the focal point of their business operations and it is important that the shop front reflects the quality of carpets stocked.

In recent months, the main shop signage had become damaged and tarnished, and was in urgent need of replacing. We were appointed to design, manufacture and install new signage that was in line with the brand identity of this established family business and that it would also reinforce the quality of service that their customers have come to expect.

The result is a stylish new sign, manufactured using hard-wearing dark green gloss plastic, with contrast gold lettering and brand elements, including the bowtie that accompanies the ‘Smart Choice’ strapline.